About
Designing with judgement for more than two decades.
I am a graphic designer, art director and creative lead with more than 22 years of experience. I started in graphic and editorial design, moved through advertising and creative direction, and today I bring that craft to digital products: UX/UI, web and apps.
I work from concept to execution. I define the visual strategy, design the system and, when the project needs it, build the product. That closeness between idea and implementation is what my clients value most.
- years of experience
- 22
- Since
- 2004
- Based in
- Portugal · working remotely
Career
-
2016 — hoje
Creative lead (sample)
Projetos próprios e clientes
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-
2009 — 2016
Art director (sample)
Agência de exemplo
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-
2004 — 2009
Graphic designer (sample)
Estúdio de exemplo
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Skills
- Branding and visual identity
- Editorial design
- Advertising and campaigns
- Creative direction
- UX/UI and product design
- Web design
- App development
- Creative consulting
Tools
Values
- Clarity before effect
- Detail as a form of respect
- Results you can measure
- Long-term partnership
Methodology
-
01
Listen
Understand the business, the audience and the problem before designing.
-
02
Define
Turn what I learned into a clear strategy and concept.
-
03
Design
Create the visual system and the details that make it memorable.
-
04
Build
Take the project all the way to the final product, in print or on screen.
-
05
Follow through
Measure results and refine after launch.